Nike+ Addicted

Role: Assistant Editor

Agency: Wieden + Kennedy

Client: Nike

Director: Dante Ariola

A classic by Wieden + Kennedy. This is the American version which features Edward Norton’s voice over. Though admittedly my role was very small, this is still one of my favorite projects that I ever worked on, and I am proud to have been a part of it.

This version is by A-Bomb. Having delivered Wieden + Kennedy a distinctive sound design approach for Dante Ariola’s Nike “Addicted”, A-Bomb suggested completing the picture with an original, edgy electronic music track. By manipulating and treating Edward Norton’s voice over and the Nike+ voice just as they did all the other sound design parts, A-Bomb was able to coalesce all the otherwise disparate audio elements with its original music to produce one compelling and unified force.

Agency: W+K/Amsterdam

Executive Creative Directors: Al Moseley & John Norman

Executive Producer: Elissa Singstock

Creative Directors: Alvaro Sotomayor, Hunter Hindman, Rick Condos

Copywriter: Rick Condos

Producer: Elissa Singstock

Assistant Producer: Orlando Wood